In recent years, the cremation industry in North America has undergone significant transformation, driven by shifts in consumer preference, environmental concerns, and advances in technology. A recent survey conducted by Fortitude Research Partners offers insightful data into the current landscape of cremation equipment usage, brand perceptions, purchasing, and anticipated trends among industry professionals. These findings were collected from a diverse group of respondents, including crematory operators, managers, and owners.
A Growing Market for Cremators
Data indicates there is a strong foundational infrastructure for cremation services across North America. This correlates with a clear intention to either replace or add equipment in the near future.
- 55% reported increased case volume in 2024, compared to 2023
- 31% plan to add cremation equipment in the next 12 months
- 67% plan to replace cremation equipment in the next 2 to 3 years
- 78% are considering replacing their equipment with FT products
The takeaway is clear: with a growing demand for cremation services, operators are actively planning to upgrade their equipment in order to keep pace. And increasingly, they are looking at FT as their best option.
A Preferred Choice by Operators
The survey data paints a promising picture for the future of FT. While a competitor currently holds the largest market share in terms of usage and recognition, FT is emerging as its strongest challenger. In fact, respondents preferred FT over its competitor in the following critical areas:
- Overall customer support
- Performing routine maintenance
- Availability in emergencies
- Making their business a priority
- Reasonable pricing
FT also consistently outperformed the current market leader in several other key areas of performance:
- Safety features
- Speed of time to complete a cremation
- Downtime between cremations
- Gas usage
These superior satisfaction scores indicate that once businesses begin using FT equipment, they recognize and appreciate its technical excellence and operational dependability.
A Promising Outlook for the Future
The survey offers a comprehensive and encouraging outlook for FT. As awareness continues to rise and operators prioritize quality, reliability, and service, FT stands ready to meet the evolving demands of the industry with innovation, dependability, and a clear vision for growth.
Dive Deeper:
Use the form below to request the full survey report and get a clearer view of industry trends, operator preferences, and where FT fits in.